Being a designer isn’t just about finding solutions – it’s about critiquing a state to improve it for the future, and as a result, criticism is often the default for many of us. Social media, and communities of practice, have value in learning the craft of design, and designer communities like Behance andDribbble help as a place to explore and share concepts and drafts. But, there is a downside to all of this sharing – Dribbble’s concept of a ‘shot’ often leads to designs which only look beautiful in a small, 400×300 pixels canvas. Good designers can become wracked with self consciousness if their design doesn’t look anywhere near as perfect as a final product on Dribbble. Ironically enough, the less glamorous design could be the right solution for a client and their customers even if it doesn’t win any design awards for Best Use of Flat Design on Buttons, or get voted up as noteworthy. When we do see the perfect final version, we don’t get a feel for all the struggles which occurred behind the scenes. We don’t see the designs which were thrown out, and more disturbingly, few requirements or constraints (business or technical) are stated in a case study that accompanies that final image. Often there’s no case study at all – just an image, and people may see these final designs as solutions worth emulating. When designing more complex, enterprise transactional applications, is a simple, elegant, stylized shot found on Dribbble really the best source of inspiration? Should redesigns that focus on polish and the continual sharing of final products really be leading designers to late night bouts of existential anxiety?
How do other creative professions in technology – particularly, developers – deal with anxiety from creativity and comparing their work to others? What can designers learn from developers on how to feel confident with the sharing of their work? From the outside, developer communities appear to be less anxious and ultimately better prepared for the changes of being a professional knowledge worker due to a number of key practices about creativity which have developed as accepted standards. It’s not that designers and other professions don’t have the equivalent practices, but there may be a focus more on processes and practices in the building, and comfort in the ‘draft’ state rather than a focus on a final, finished, polished product. Some of the best developer practices when it comes to creativity include (in no particular order):
- Pair programming as a practice: A core part of Agile development is developers pairing together to solve a problem. It’s not always a more experienced dev with a beginner – there’s an active sense of people who can be equally experienced working together through the best way to code. You can have two developers well versed in Ruby, who differ in how they construct code. There are often multiple ways to frame any solution, with no clear obvious direction. With pairing, you work through the options, put together multiple minds and find that best solution as you evaluate the options in real time. I’ve paired with designers before, and there is an active movement towards Pair Design as an initiative, but as a rule, it’s rare as an established, encouraged practice. There’s no reason why it should be, especially if multiple designers are working at the same company to help achieve consistent brand standards across products with multiple UIs. Smart companies have an active internal designer community, but in the education of designers, we rarely talk about pairing with individual designers as a practice – it’s usually one designer, and one product. Having an extra mind and set of eyes can help you see things that were missed the first time. I’ve worked with developers who sit with each other – different pairs on different days, and it’s what works for many of them. Contrast that with the cliche of the Genius Designer silently sitting in the corner working away in his black beret. Perhaps pair designing might bring some of those solitary folks out of their shell and they will recognize the value of learning by collaboration. Maybe this will diminish the Genius Designer myth, too.
- Communities of practice expressed in products, not just discussion: Developers have code repositories where hacking, experimentation and continual iteration are welcomed in addition to the usual forums for communication. Their tools are built out, languages created, and snippets shared on GitHub or other sites where the purpose is about sharing as much as an active finished product. Granted, it’s easier to share a code snippet than the outputs of a design especially concerning NDAs, and again, designers actively work to share their equivalent tool libraries, templates and pattern language libraries. With developers there’s a narrative that is unconsciously spoken – if you don’t like something and want to fix it, then just fork it, and make it your own. Customize it, hack it, tweak it, build it. We’re starting to see that with designers and developers building third party tools to work with Sketch and other applications, effectively building an ecosystem around the act of creating. The sheer volume of activity on Github alone indicates that developers have beat designers to the punch, embracing the ‘building is part of being a community’ mission. Creativity for developers is building – constantly, and encouraging others to build off what they’ve done. Any hackathon is an expression of creativity and it can be astounding to watch that creativity happen. When we say ‘creative’, how often do we default to a painting, novel or dance performance? Perhaps we can see hackathons as another kind of performance where the code and collaboration are a dance that can be just as beautiful to watch.
- Constant evolution of languages: This is a touchy subject, as the amount of coding languages and frameworks is exploding, and at a certain point there may be too many of them for any one developer to keep up with. Still, the amount of active development of new languages demonstrates how developers are constantly pushing the boundaries of what they can do with code, and exploring new ways to do it. Everything we once could do in Flash and Flex is now being replicated with CSS3. Our languages will continue to multiply as our interactive experiences online evolve, and as the devices and ways to experience a product continue to proliferate. As a career in development, it can be exhausting to constantly learn new languages, but as a form of art and creation, it shows people creating. Photoshop was a standard for so many years, and designers are only now in the last couple of years successfully evolving their languages and tools to meet the needs of these more complex and sophisticated products. In creating new languages, the practice is less about comparing yourself to others’ output than creating something new for the sake of trying to solve a problem.
- A commitment to continuous learning: As more languages, tools, and standards evolve in how we build products, the only constant in responding to change is adaptation and a commitment to learning. Continuous integration isn’t just about checking in your code – it’s about how we learn and keep learning, keeping our eyes open for what to learn, building upon your existing knowledge and seeing where the past and present apply to the future. Everyone – designers, developers, product, sales and more – has to commit to constant openness to learning and evolving one’s skills. But with development, that learning is embraced at a hyper accelerated rate. You may not need to be an expert in everything, but you need to have an awareness of what matters in technology, and for some concepts, at least a recognition that you have a gap which learning can address, and if you need to know about something quickly, the best source of learning is to start mastering it. Thanks to the always-in-flux nature of Web and development languages and practices, you always have to be actively learning – and there’s a potential for developers to be doing so online quickly. It’s no surprise that there are more varied ways of learning development and computer science outside of traditional education – the rise of online education points to evolving how we learn, and that evolution speaks to how development addresses creativity, too. No surprise – the rise of the Maker movement has a strong tech focus at its core, and the message of the movement is a positive one. Anyone can be a Maker no matter their education or skills, as long as they’re willing to try creating.
No matter what the medium, creative people will always be strivers, dreamers, the people who crave more, who ask why – and often why not. No matter what the medium (paper and pen, keyboard, paintbrush, or whatever comes next in the future) striving is one of the passions which drives us to improve our craft and seek out new ways to design or develop the products and services that change lives. The trick for creativity is to remember it’s not a race to compete with the Jones’s and the Dribbbles – it’s to start embracing your inner creative spirit and hacking for the sake of hacking.