How Financial Services Firms Master Innovation

09. December 2014 0
How Financial Services Firms Master Innovation
Financial services firms have to be innovative to attract, retain and keep customers happy. Customers have high expectations – they want the same user experience on the ATM, on their laptop, tablet and mobile device. They don’t care that it’s challenging to create a multi-channel experience across legacy platforms, and they don’t want to wait ...

The Evolving PDP

02. December 2014 0
The Evolving PDP
For many retail sites, customers are funneled into online purchasing from the search field, the site’s navigation through the Product Array (PA) page to ultimately land on the Product Description Page (PDP) to make a purchase. What is the PDP, and why is it so important? The PDP contains all of the relevant information about ...

Do You Have Your UX Checklist?

20. November 2014 0
Do You Have Your UX Checklist?
When people ask what makes a web experience successful, the go to answer usually is “it has to be easy to use”. Though that statement is correct, it is still very generic and vague. What are the traits that make a website easy? How is this accomplished?A few years ago, I worked at a startup ...